TASK
Created a six-month brand building and celebrity exposure program in the United States.
DELIVERABLES
Event Design and Full Production
Talent Negotiation
Creative Development on all Production
Full Celebrity and Media Outreach
Brand Collateral
Sampling and Product Seeding
Strategic Brand Integration and Placement
Influencer Marketing
Full Logistical Management
Merchandise Design and Production
Street Teams
Full Staffing and Management
STRATEGY
Unleashed program with a high profile launch event by closing Cosmo Street in Hollywood, CA with over 500 attendees. Followed by multiple co-sponsored events throughout Southern California. Seeded Vespas to key influencers including but not limited to Dave Navarro, Red Hot Chili Peppers, Michael Rappaport, Korn, Thora Birch, Vin Diesel, Ahmet Zappa, Fat Boy Slim, The Chemical Brothers and many more. Designed and created custom, high-end Vespa merchandise. Organized a Vespa “On the Scene” street team dispatched to high visibility locations everyday for three months.
RESULTS
Built brand awareness throughout the tastemaker community by making over 110,000 direct impressions and millions via the Press and Media. Increased Vespa scooter sales by 32%.
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