TASK
Designed and conceptualized the launch of Namco’s “Dead to Right” video game.
DELIVERABLES
Event Design and Full Production
Talent Negotiation
Creative Development on all Production
Full Celebrity and Media Outreach
Brand Collateral
Sampling and Product Seeding
Strategic Brand Integration and Placement
Influencer Marketing
Full Logistical Management
STRATEGY
Transformed a warehouse in Hollywood to a full-scaled gaming experience with over 700 attendees. The event was highly themed, incorporating key elements of the game by re-creating the “Dead to Right” characters to roam the event and designing the space to look like the set of the game.
RESULTS
Increased sales of the game by 20%. Created thousands of key impressions to influencers and event attendees such as Justin Timberlake, Paris Hilton, Twiggy Ramirez, Alyssa Milano, Cris Judd, Simon Rex, and Heath Ledger.
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